Lost Audience
“I think sound came at about the time silent pictures needed something stimulating. They were beginning to lose the audiences. People would rather stay home and listen to the radio than spend money to go to the pictures. So talkies did stimulate the book office. It was one of the new gimmicks that brought people back, and they went along with that for quite a long time until television came along. And they’ve had to look for other gimmicks — color and wide-screen. But they’ve never regained their big adult audience.”
— Allan Dwan, interviewed in 1968-1969 by Peter Bogdanovich for his book Allan Dwan: The Last Pioneer
Quotes