Fashion Statement

Production photo from It Happened One Night (1934)

Can a movie change clothing trends almost overnight? That’s what happened with It Happened One Night (1934) from Columbia Pictures. Here’s the scoop, according to the Internet Movie Database:

“While shooting the scene where he undresses, Clark Gable had trouble removing his undershirt while keeping his humorous flow going and took too long. As a result the undershirt was abandoned altogether. It then became cool to not wear an undershirt which resulted in a large drop in undershirt sales around the country. In response, underwear manufacturers tried to sue Columbia.”

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