Couldn’t Be Bad

Ernst Lubitsch

“He was the greatest director in the motion picture industry. He was also very easy to work with as he always played a scene first and just by watching him you knew exactly what to do. The Lubitsch touch was something no other director had and the nice thing about being in one of his pictures was that you knew while you were making it that it just couldn’t be bad.”

— Jack Benny writing about Ernst Lubitsch, as quoted in the The Lubitsch Touch by Herman G. Weinberg

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